Butter is back, but Connacht Gold didn’t go anywhere. With an award-winning range of real butter products, Connacht Gold has become firmly established as an innovative and popular brand in the yellow fats category.
Their range features a number of award winning products, including Connacht Gold Softer Butter- winner of the ultimate Great Taste Awards accolade- 3 Gold Stars; multi-award winning Connacht Gold Garlic and Herb butter- a Blas nahEireann and Great Taste winning product; Connacht Gold Creamery butter, yet another Blas na hEireann and Great Taste winner; Spreadable and Spreadable Light options and a popular Unsalted Butter and Connacht Gold continues to innovate in the category, with a gourmet Butter with Sea Salt and Cracked Pepper butter.
The brand’s most prolific product- Connacht Gold Half Fat butter is also a Great Taste award winning butter, and it’s now winning more places at the table throughout the country, as families everywhere realise they can enjoy real butter but with just half the fat.
Results from an independent sensory analysis competitor benchmarking report conducted by St Angela’s Food Technology Centre has resulted in Connacht Gold Half Fat butter deemed the No1 choice for taste and texture versus competitor brands in a blind tasting exercise.
Back on TV in 2016, Connacht Gold featured their Half Fat butter along with brand ambassador blogger and businesswoman Pippa O’ Connor. As the commercial aired Connacht Gold began to educate consumers that Connacht Gold is in fact real butter, even though it’s in a tub format. The ideal choice for health-conscious butter lovers.
Connacht Gold have recently launched a new product Connacht Gold Love to Bake; made with real diary cream this product is ideal for baking and the first of a range of new Love to Bake products that will come to market throughout 2017.
Connacht Gold is an innovative brand that continues to provide value added products in meeting the ever-evolving trends and expectations of our loyal consumers throughout the country.